2014 - Stina's Style Was Born
It started with a simple wish. Linda wanted somewhere beautiful for her daughter, Stina, to play. Not just functional, somewhere that felt like it actually belonged in her home. Somewhere considered and calm but still engaging for her daughter. So she made one. Working with a local maker on the Mornington Peninsula, she had her first play mat produced close to home. She named the brand after her daughter — Stina's Style — set up a Facebook Page and took it to the local markets.
Word Spreads....
The response was immediate. The mats sold out. Then sold out again. Linda took Stina's Style to One Fine Baby. The queues stretched through the hall.
Time to Move On
As Linda's children grew, the brand found its next chapter. Emily took the reins with the same care and commitment, and quietly, the reach of Stina's Style began to extend far beyond Melbourne. International demand grew. A play mat appeared in the Harry and Meghan documentary. Celebrities began to purchase.
March 2024 - A New Chapter Began
When we came across Stina's Style, we understood immediately what made it special. Designed and made in Australia. The largest, softest mats on the market. A product genuinely designed to live in your home, a part of how your space looks and feels. The products didn't need to change. But the brand, after twelve years and a reach that now extended around the world, was ready for its next expression.
May 2026 - Launching of Common Ground
Common Ground is a clearer way of showing what Stina's Style always stood for. A shared, safe, considered space, designed to belong in your home from the very beginning. Over twelve years, this brand has been built on one quiet belief: that the space where your child begins to explore the world deserves to be beautiful, safe, and made to last. Everything you loved about Stina's Style lives on in Common Ground. We're proud to carry it forward. A safe place to begin. From the ground up.
2014 - Stina's Style Was Born
It started with a simple wish. Linda wanted somewhere beautiful for her daughter, Stina, to play. Not just functional, somewhere that felt like it actually belonged in her home. Somewhere considered and calm but still engaging for her daughter. So she made one. Working with a local maker on the Mornington Peninsula, she had her first play mat produced close to home. She named the brand after her daughter — Stina's Style — set up a Facebook Page and took it to the local markets.
Word Spreads....
The response was immediate. The mats sold out. Then sold out again. Linda took Stina's Style to One Fine Baby. The queues stretched through the hall.
Time to Move On
As Linda's children grew, the brand found its next chapter. Emily took the reins with the same care and commitment, and quietly, the reach of Stina's Style began to extend far beyond Melbourne. International demand grew. A play mat appeared in the Harry and Meghan documentary. Celebrities began to purchase.
March 2024 - A New Chapter Began
When we came across Stina's Style, we understood immediately what made it special. Designed and made in Australia. The largest, softest mats on the market. A product genuinely designed to live in your home, a part of how your space looks and feels. The products didn't need to change. But the brand, after twelve years and a reach that now extended around the world, was ready for its next expression.
May 2026 - Launching of Common Ground
Common Ground is a clearer way of showing what Stina's Style always stood for. A shared, safe, considered space, designed to belong in your home from the very beginning. Over twelve years, this brand has been built on one quiet belief: that the space where your child begins to explore the world deserves to be beautiful, safe, and made to last. Everything you loved about Stina's Style lives on in Common Ground. We're proud to carry it forward. A safe place to begin. From the ground up.
