{"title":"Baby Essentials","description":null,"products":[{"product_id":"healing-balm-200ml","title":"Healing Balm (200ml)","description":"\u003cp\u003e\u003cem\u003e100% Natural ingredients to soothe and protect against nappy rash, cradle cap and more\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eExploring the world can be hard on sensitive young skin. Our 100% natural Healing Balm is here to soothe the irritations. Amazing as a nappy cream, but can also be used on baby for cradle cap, and on the whole family for chapped lips, dry skin, cracked heels and anywhere else that needs protection.\u003c\/p\u003e\n\u003cp\u003eThe zinc and beeswax creates a protective barrier against moisture loss, preventing and controlling skin irritation, dryness, and damage.\u003c\/p\u003e\n\u003cp\u003eMade with just 5 super ingredients! Organic macadamia nut oil, shea butter and coconut oil, with natural zinc and beeswax.\u003c\/p\u003e\n\u003cp\u003e100% Natural ingredients. \u003cmeta charset=\"utf-8\"\u003eFragrance free. Cruelty-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMADE IN NEW ZEALAND\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCurrent batch expiry: Dec 2028\u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380117806,"sku":"BB65","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Healing-Balm-3.jpg?v=1779913568"},{"product_id":"body-wash-shampoo-200ml","title":"All Over Wash (200ml)","description":"\u003cp\u003e\u003cem\u003eTear-free and gentle formula, gently and naturally cleanses little ones from head to toe\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eKids are amazing at getting dirt and food and goo everywhere. Our no-tears All Over Wash gets everywhere too, but in a good way.\u003c\/p\u003e\n\u003cp\u003eIt’s the perfect head-to-toe bathtime companion, made with natural and organic ingredients, it’s gentle on sensitive skin and eyes with a yummy papaya fragrance.\u003c\/p\u003e\n\u003cp\u003eIts moisture-rich, creamy lather keeps hair and skin clean, soft and hydrated, leaving a protective layer that locks in moisture. Made with soothing and moisturising organic coconut oil, jojoba oil, and evening primrose oil.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\"\u003eFree from SLS, SLES, CAPB, Parabens, Synthetic dyes. 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Carefully exfoliate dry skin, promote blood flow and prevent cradle cap, all whilst providing a nurturing massage for your little one. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBaby massage is widely appreciated for its positive benefits for the whole family, including aiding in emotional bonding, enhanced carer confidence, improved circulation and coordination for baby, and sleep for all.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAdd this to your bath-time routine for positive stimulation and maximum relaxation.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380281646,"sku":"BRUSHBABY","price":19.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Baby-Brush-Box-3.jpg?v=1779913705"},{"product_id":"natural-wood-teether-ring","title":"Natural Wood Teether Ring","description":"\u003cp class=\"p1\"\u003e\u003cem\u003e100% natural, untreated beechwood - 8cm x 8cm\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% natural, untreated beechwood, our wooden ring is both a teether and a toy, offering a firm texture that soothes sore gums. It's designed for tiny hands, making it easy for babies to hold and perfect for providing relief when those little teeth start coming through. \u003c\/p\u003e\n\u003cp\u003eBeechwood is not only non-toxic but also naturally antibacterial, giving parents peace of mind while their little one explores and plays. This classic design is also a wonderful addition to Montessori-inspired discovery, promoting calmness and engagement through its natural feel.\u003c\/p\u003e\n\u003cp\u003eDurable, biodegradable, and a lasting gift, it's made for the everyday moments of babyhood. \u003c\/p\u003e\n\u003cp\u003eCare: Wipe with a warm, damp cloth. Do not submerge in water or boil. Always supervise your child during use.\u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380314414,"sku":"BT-005","price":14.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Beech_Teether_Rattle_Circle__66254.1671078705.1280.1280.jpg?v=1779913657"},{"product_id":"muslin-wash-cloth-set-3-pack-oat","title":"Muslin Wash Cloths (3 Pack) - Oat","description":"\u003cp\u003e\u003cem\u003e100% cotton - 4 layer cotton muslin\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSkincare starts with the simplest step—cleansing. Our\u003cstrong\u003e cotton muslin wash cloths\u003c\/strong\u003e offer the perfect balance of softness and gentle exfoliation, helping to \u003cstrong\u003eunclog pores, remove dead skin cells, and enhance absorption of serums and moisturisers\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe gentle massaging effect also boosts circulation, giving your skin an \u003cstrong\u003einstant glow\u003c\/strong\u003e and a smoother, more even texture over time.\u003c\/p\u003e\n\u003cp\u003eSoft enough for delicate skin, yet effective enough for daily use, they rinse clean easily, dry quickly, and are perfect for both your skincare routine and baby’s bath time.\u003c\/p\u003e\n\u003cp\u003eOnce you try them, you won’t go back—your skin will feel softer, fresher, and more radiant than ever.\u003c\/p\u003e\n\u003cp\u003eA generous 28cm x 28cm size (3 pack). 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No more scratchy towels after bath time – even after many washes.\u003c\/p\u003e\n\u003cp\u003ePossibly the cutest thing ever invented, the hooded towel is made from incredibly soft and absorbent terry towelling \u0026amp; trimmed with coloured cotton rib \u0026amp; stitching, perfect for bundling up baby after a bath.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA generous \u003cspan style=\"text-decoration: underline;\"\u003e75cm x 80cm\u003c\/span\u003e size. \u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380740398,"sku":"007CHBY","price":42.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Chubby-Towel_56430076-7cdb-4200-a0cf-3c6407bb4439.jpg?v=1779914364"},{"product_id":"terry-hooded-baby-towel-oat-contrast","title":"Terry Hooded Baby Towel - Oat Contrast","description":"\u003cp\u003e\u003cem\u003e100% GOTS organic cotton - \u003cmeta charset=\"utf-8\"\u003e500gsm terry towelling\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBabies and young children have extremely sensitive skin, so we’ve made our hooded towels from only the softest cotton. No more scratchy towels after bath time – even after many washes.\u003c\/p\u003e\n\u003cp\u003ePossibly the cutest thing ever invented, the hooded towel is made from incredibly soft and absorbent terry towelling \u0026amp; trimmed with coloured cotton rib \u0026amp; stitching, perfect for bundling up baby after a bath.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA generous \u003cspan style=\"text-decoration: underline;\"\u003e75cm x 80cm\u003c\/span\u003e size. \u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380773166,"sku":"007O","price":38.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Oat-Towel_05d4e907-7164-4484-9beb-730aa667045e.jpg?v=1779774644"},{"product_id":"terry-hooded-baby-towel-petal-contrast","title":"Terry Hooded Baby Towel - Petal Contrast","description":"\u003cp\u003e\u003cem\u003e100% GOTS organic cotton - \u003cmeta charset=\"utf-8\"\u003e500gsm terry towelling\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBabies and young children have extremely sensitive skin, so we’ve made our hooded towels from only the softest cotton. No more scratchy towels after bath time – even after many washes.\u003c\/p\u003e\n\u003cp\u003ePossibly the cutest thing ever invented, the hooded towel is made from incredibly soft and absorbent terry towelling \u0026amp; trimmed with coloured cotton rib \u0026amp; stitching, perfect for bundling up baby after a bath.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA generous \u003cspan style=\"text-decoration: underline;\"\u003e75cm x 80cm\u003c\/span\u003e size. \u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380805934,"sku":"007P","price":38.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Petal-Contrast-Towel.jpg?v=1779914305"},{"product_id":"terry-hooded-baby-towel-sage-contrast","title":"Terry Hooded Baby Towel - Sage Contrast","description":"\u003cp\u003e\u003cem\u003e100% GOTS organic cotton - \u003cmeta charset=\"utf-8\"\u003e500gsm terry towelling\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBabies and young children have extremely sensitive skin, so we’ve made our hooded towels from only the softest cotton. No more scratchy towels after bath time – even after many washes.\u003c\/p\u003e\n\u003cp\u003ePossibly the cutest thing ever invented, the hooded towel is made from incredibly soft and absorbent terry towelling \u0026amp; trimmed with coloured cotton rib \u0026amp; stitching, perfect for bundling up baby after a bath.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA generous \u003cspan style=\"text-decoration: underline;\"\u003e75cm x 80cm\u003c\/span\u003e size. \u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380838702,"sku":"007SG","price":38.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Sage-Towel_a8cb6725-e6f4-432d-856f-8c453812a63e.jpg?v=1779914233"},{"product_id":"terry-hooded-baby-towel-sky-contrast","title":"Terry Hooded Baby Towel - Sky Contrast","description":"\u003cp\u003e\u003cem\u003e100% GOTS organic cotton - \u003cmeta charset=\"utf-8\"\u003e500gsm terry towelling\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBabies and young children have extremely sensitive skin, so we’ve made our hooded towels from only the softest cotton. No more scratchy towels after bath time – even after many washes.\u003c\/p\u003e\n\u003cp\u003ePossibly the cutest thing ever invented, the hooded towel is made from incredibly soft and absorbent terry towelling \u0026amp; trimmed with coloured cotton rib \u0026amp; stitching, perfect for bundling up baby after a bath.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA generous \u003cspan style=\"text-decoration: underline;\"\u003e75cm x 80cm\u003c\/span\u003e size. \u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380871470,"sku":"007SK","price":38.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Sky-Contrast-Towel_f2a570c4-de05-4a9f-a246-2470c15fc4d0.jpg?v=1779914152"},{"product_id":"terry-hooded-baby-towel-ditsy-floral","title":"Terry Hooded Baby Towel - Ditsy Floral","description":"\u003cp\u003e\u003cem\u003e100% GOTS organic cotton - \u003cmeta charset=\"utf-8\"\u003e500gsm terry towelling\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBabies and young children have extremely sensitive skin, so we’ve made our hooded towels from only the softest cotton. 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Our\u003cstrong\u003e cotton muslin wash cloths\u003c\/strong\u003e offer the perfect balance of softness and gentle exfoliation, helping to \u003cstrong\u003eunclog pores, remove dead skin cells, and enhance absorption of serums and moisturisers\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe gentle massaging effect also boosts circulation, giving your skin an \u003cstrong\u003einstant glow\u003c\/strong\u003e and a smoother, more even texture over time.\u003c\/p\u003e\n\u003cp\u003eSoft enough for delicate skin, yet effective enough for daily use, they rinse clean easily, dry quickly, and are perfect for both your skincare routine and baby’s bath time.\u003c\/p\u003e\n\u003cp\u003eOnce you try them, you won’t go back—your skin will feel softer, fresher, and more radiant than ever.\u003c\/p\u003e\n\u003cp\u003eA generous 28cm x 28cm size (3 pack). Also available in \u003ca rel=\"noopener\" href=\"https:\/\/babu.co.nz\/collections\/new-in\/products\/muslin-face-cloth-single\" target=\"_blank\"\u003esingles\u003c\/a\u003e.\u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380937006,"sku":"MWC3PKMO","price":21.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Muslin-Cloth-Set-Green-2_fbb557b5-8da2-480b-9cf5-54ef7418fc68.jpg?v=1779913940"},{"product_id":"muslin-wash-cloths-3-pack-marigold-mocha-oat","title":"Muslin Wash Cloths (3 Pack) - Marigold, Mocha \u0026 Oat","description":"\u003cp\u003e\u003cem\u003e100% cotton - 4 layer cotton muslin\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSkincare starts with the simplest step—cleansing. Our\u003cstrong\u003e cotton muslin wash cloths\u003c\/strong\u003e offer the perfect balance of softness and gentle exfoliation, helping to \u003cstrong\u003eunclog pores, remove dead skin cells, and enhance absorption of serums and moisturisers\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe gentle massaging effect also boosts circulation, giving your skin an \u003cstrong\u003einstant glow\u003c\/strong\u003e and a smoother, more even texture over time.\u003c\/p\u003e\n\u003cp\u003eSoft enough for delicate skin, yet effective enough for daily use, they rinse clean easily, dry quickly, and are perfect for both your skincare routine and baby’s bath time.\u003c\/p\u003e\n\u003cp\u003eOnce you try them, you won’t go back—your skin will feel softer, fresher, and more radiant than ever.\u003c\/p\u003e\n\u003cp\u003eA generous 28cm x 28cm size (3 pack). Also available in \u003ca rel=\"noopener\" href=\"https:\/\/babu.co.nz\/collections\/new-in\/products\/muslin-face-cloth-single\" target=\"_blank\"\u003esingles\u003c\/a\u003e.\u003c\/p\u003e","brand":"Babu","offers":[{"title":"Default Title","offer_id":52099380969774,"sku":"MWC3PKMG","price":21.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/Muslin-Cloth-Set-Mocha-3_951c3aaa-29e5-4b9f-bfca-1913c9b44899.jpg?v=1779774700"},{"product_id":"coastal-silicone-teether","title":"Coastal Silicone Teether","description":"\u003cp\u003e\u003cem\u003e100% premium food-grade silicone - BPA and Phthalate free\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eEasy to hold pear teethers are smooth on one\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eside and textured on the other, giving babies\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003erelief from painful gums while helping them cut teeth. Made from non-toxic food-grade silicone, safe for little mouths.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"s2\"\u003eNaturally hygienic and stain resistant due to its \u003c\/span\u003ehypoallergenic properties (it has no open pores to harbour bacteria), makes it especially convenient for feeding products, bibs, and teething relief.\u003c\/p\u003e\n\u003cp\u003eSuitable for babies over 4 months. Dimensions: 6cm x 8.5cm\u003c\/p\u003e","brand":"Babu","offers":[{"title":"Coastal","offer_id":52102775669038,"sku":"TeethCS","price":5.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0316\/1209\/files\/silicone_teether_Coastal__57969.1644367601.1280.1280.jpg?v=1779913163"}],"url":"https:\/\/www.commongroundbaby.com\/collections\/baby-essentials.oembed","provider":"Common Ground","version":"1.0","type":"link"}